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We all know that online presence is very important to grow a business or to improve a brand image. If you want to do a business, it is important to have a website with a good domain name. For your website to be identified by your customers, you need to select and buy domain name, which is registering a domain to give your website a unique identity to distinguish from others.

A domain name represents your brand, business or product, and it leads to your website. Being a distinctive online address of your website, it is important to look on several factors while buying a domain name. A domain replaces the Internet protocol (IP) address of your website, and it consists of several numbers, which is very difficult to remember. With a proper domain, one can easily remember and access a website. Some points to consider when choosing a domain name are:

Check whether your desired domain is available or not

New domains are getting registered every day, and there are millions of domains already registered online. This makes it essential to find out whether the chosen domain name is available or not. For the purpose, you can choose a domain search tool, in which you have to enter the domain name in the search bar and click the ‘search’ button. If your chosen name is available, the page will automatically direct you to buy the domain name. If it is not available, you will get a message, and you can try another name or the same name with another extension.

In case you want to buy a domain name from a service provider, it will assist you with several variations and different extensions. It can also suggest you to buy a popular domain that is going to expire its validity soon.

Choose a perfect domain name

Since a domain name of your website represents your brand or business online,it is advisable to choose short names with suitable keywords to help the visitors reach your website very easily. Furthermore, you should avoid hyphens, numbers or special characters that make the visitors difficult to remember and search your website on the browser.

In addition, it is necessary choose the name with the right extension. You can choose from any of the extensions such as .com, org, .net, .club, .biz, .info, .host, .online, .site and more.The domain extensions are the best way to showcase your business or your brand in a vivid and creative way.

Privacy and protection is essential 

It is very essential to protect your domain from any malicious intrusions. When you register your website under a name, the information is available on public WHOIS. To keep the info private and to protect your information you should have security tools. Such privacy and protection scans are available with the domain service providers. You can opt for the service, and get immediate alerts when there is malpractice or harmful malware on your website.

Importance of buying a domain name

To attract visitors, to get more visibility and to add credibility, you need to register and buy domain names. With a branded website, you can increase your online presence and visibility and rank higher on SEO. If you do not have a domain name, it is difficult for the visitors to remember your IP address. This could be confusing and easily forgotten, and would eventually prohibit you from expanding your website audience.It is therefore essential that you buy domain from a reliable service provider, which can help you create a fully customizable website.