Mobile Marketing is a very important part of SEO. It has become quite effective in recent times and has greatly attracted the attention of the masses. This is a massive development in the field of marketing and has greatly affected the economy of a nation. It is mostly an online technology and hence it is necessary for our devices to be connected to an internet service to get access to this facility. Digitalspotlight.com.au offers SEO and digital marketing services. Be sure to check them out!
Using mobile marketing, you will be able to increase the popularity of your website in search engine results. You will also be able to make people aware of your website. Mobile Marketing can also help in
Outbound Lead Generation.

Various mobile marketing strategies from SEO perspective:

The main strategy of mobile marketing is to reach maximum number of people for promotional purposes so that a business can run more effectively. Today, mobile marketing has become an entire new industry. Thousands of people are involved in this process who is trying to grab the attention of people by creating lucrative and catchy advertisements. 

Popular SEO techniques:

Some of the most common Mobile marketing techniques include:

  • SMS marketing
  • MMS
  • Mobile Web Applications 
  • QR codes
  • Bluetooth, etc

SMS Marketing:

SMS stands for Short Message Service.SMS is a process in which short text messages can be exchanged between mobile devices using various common communication protocols. Almost everyone using a mobile device is familiar with the concept of SMS. SMS Marketing is a technique used by various companies or associations to promote their products or services in the form of short text messages.  Many companies send bulk messages that reach hundreds of people and thus their products get advertised. It is one of the easiest and most common forms of digital marketing technique and over the years it has proved itself to be highly effective as well. However there are few points which have to be kept in mind regarding SMS marketing:

  • The text message should be short and precise yet attractive.
  • The text message should create a sense of urgency in the minds of the readers so that they are compelled to find more information about it as soon as possible.
  • While placing an offer before a customer, we should make sure that it appears to the customer as if the offer is exclusive for him/her only.
  • Also, customers should be provided with small incentives and offered discounts on using promo codes which can be made available to them via SMS.

MMS Marketing:

MMS stands for Multimedia Message Service which allows messages to be sent in the form of texts, videos and audio. In MMS marketing, products are promoted in the form of audio, videos and texts to make it all the more attractive and catchy. However, this service is NOT available in all mobile devices as it is a relatively new form of technology. Companies are taking the use of this service to improve their SEO performance.

An advantage of SMS marketing over MMS marketing is that in MMS marketing if the size of the message exceeds the given word limit, the extra words are truncated whereas concatenation operation is performed if such a problem arises in the case of SMS marketing.

QR Codes:

QR codes are provided at the back of various products and also in newspapers and magazines which can be scanned using a QR scanner available in mobile devices to get additional information about a product. This can make the people aware of the various products and services that a brand has got to offer. This greatly improves the popularity of the brand and also makes the brand popular from SEO.

And these are some of the most popular mobile marketing strategies for SEO. If you have anything else in mind, do let us know.