The information we receive on our leads is typically uninspiring and inadequate. Non-enriched leads are those for whom we know only basic information, such as an email address, a name, and sometimes an age range. A focused marketing campaign that delivers useful information and successfully converts leads needs more than this.
Factoring into the already challenging situation is the fact that data ages and often contain inaccurate information on our leads, to begin with. That’s why we need to enrich our data to increase the commercial value of our leads.
A Definition of “Address Data Enrichment“
Many sources have defined data enrichment (sometimes called data appending), however, we prefer the definition offered by Industrial Network Security:
The term “data enrichment” is used to describe the procedure of supplementing existing data with additional, contextual information. If a username is discovered in an application log, for instance, [using a third-party tool, you can] learn that person’s full name, job title, permissions, and so on.
Your leads will be more valuable going forward with this additional contextual information. Imagine you have the name and email address of your leads, but you want to send them a highly personalized email campaign and you need more information to do so. By locating and including the following details, you can improve data quality:
- Locations: nation, metropolis, and time zone
- Age, sex, income, and educational attainment are all examples of demographic data.
- How a person acts: wants, problems, strengths, and preferred methods of interaction
- Information relevant to one’s profession, including company size, job title, and industry
Email verification is a great way to clean up old records and add new ones to the common data enrichment process. To reduce the bounce rate, enhance email deliver ability, and protect the sender’s reputation, email verification is the process of clearing email lists of invalid, misspelled, abandoned, and bouncing emails. Given the wide availability of email verification services, it is important to shop around to find the one that best meets your requirements and budget.
Rewards Of Address Data Enrichment
It’s important to enrich your data because it can affect the entire sales and marketing process. In addition to providing more lee way for maneuver, assisting in avoiding inaccurate targeting, and boosting conversions, it also provides several other benefits.
Data That Is Both More Complete And Accurate
As mentioned before, better data will allow you to expand your marketing reach, establish new lines of connection, and fine-tune your targeting. To maintain an accurate and use able enriched list, it is recommended to use data enrichment tools in tandem with email verifiers to clean and verify your data.
Lead Scoring And Segmentation Have Been Enhanced
Lead scoring and segmentation are more effective the more information is known about the lead (and subsequent conversion strategy depending on their stage in the funnel and segment). Lead enrichment is useful for this purpose because it analyzes information like geography, demographics, business data, behavioral tendencies, etc.
Targeting And Individualization Have Been Enhanced
Thankfully, the days of blanket marketing campaigns have passed and have been replaced by targeted strategies. For this to work in a highly competitive market, you’ll need to provide more specifics about yourself before you can start a conversation with the lead and provide any real value. Data enrichment provides you with the elements for precise targeting and customization, which in turn increases your open, click-through, and conversion rates.
Enhanced Care And Comfort
When you have more information about your leads’ wants and needs, you can tailor your lead nurturing strategy to each group, resulting in higher conversion rates and more devoted customers.
What the Customer Thinks
To provide a captivating user and customer experience, you need enriched data that gives you deeper insight into your customers’ preferences.